The brand name 'Natural Pauses' embodies a philosophy of time and moments. Time's flow is composed of infinitely connected moments, yet each moment theoretically converges to a point, making it difficult to perceive. Therefore, we do not cling to the success or failure of moments embellished with arbitrary constructs; rather, by immersing ourselves in the flow of time, we allow all moments to shine brighter as they naturally pass by. This concept, applicable from small-scale devising theatre productions to the entirety of human life, draws inspiration from the Buddhist text Vimalakīrti-Nirdeśa-Sūtra, which advises letting go of attachment to the incomprehensible. Accordingly, we have devised restrained and metaphorical motifs to express the dual message of embracing both flow and pause within the brand.

The four motifs constitute visual identity of the brand, defined as 'emptiness', 'flowing' and 'narrative.' Detailed designs are expressed with a restrained sensibility, evoking a sense of craftsmanship and rawness that resonates with the independent playwrights who collaborate with the brand. Expanding on the concept of 'emptiness,' it incorporates the visual language of physical properties such as cutting, patching, attaching, and penetrating beyond the two-dimensional plane as a canvas. This enables diverse playwrights to participate in brand communication in their own unique ways, expressing the brand's pursuit of duality in a complex and layered manner.

To reflect the brand's pursuit of natural beauty, we selected NATURAL BEIGE and PAUSE BLACK as the primary colors. Additionally, three secondary colors are chosen to represent the distinct characteristics of the brand's various product categories.

We use MONTSERRATS font for English and numerical body text, PingFang SC font for Chinese body text, ensuring readability and reflecting the brand's restrained tone.