Covalent Collective embraces the following three core values: Questioning Mindset: When faced with complex technical challenges or new creative endeavors, we don't adhere to conventional thinking. Instead, we continuously question and seek answers, expanding the boundaries of thought. By freely sharing ideas with teammates, we foster an active environment of mutual inspiration. Keen Passion: CC's members are driven by a deep passion for their field, combined with a high level of expertise. Staying ahead of rapidly evolving trends in Web3 and blockchain is crucial, as is the ability to offer creative and innovative solutions. Collaborative Spirit: We build a culture of collaboration where we set shared goals, engage in open communication, and support one another to enhance team performance.

Each glyph, designed with the concept of primitive hieroglyphs, symbolizes the diverse storytelling elements of the crypto scene. CC players are depicted as powerful leaders of a new digital tribal society, divided into three key roles: warrior, priest, and blacksmith. In contrast, opportunists and passive followers, common in the crypto scene, are depicted as NPCs: believers, worshippers and fanatics. Opportunities and risks to be overcome in the business journey are depicted as wild monsters, and Web3 products created by each tribe are depicted as powerful artifacts.

The slogan embodies CC's mission to bridge the information gap between the Web3 scene and everyday users. It compares the complex and often obscure context of the Web3 space to a kind of primitive language, while highlighting the brand's expertise in transforming these difficult information into easily digestible content.

The first visual identity of Covalent Collective is 'Blend and Contrast.' It establishes a visual contrast by mixing free-form glyphs and minimal Helvetica typeface, serving as a fundamental principle for all kinds of brand visual communications. These analog motifs contrast with cyberpunk concepts commonly used in the crypto scene, emphasize CC's creative problem-solving approach bridges technology and art.

The second visual identity of Covalent Collective is 'Book and Page'. The core motifs are books and pages, which are traditionally the most frequent mediums for translation, expressed through a book-like tone and manner using the Helvetica typeface. The layout is divided into a text section and a design section by a central line, creating the appearance of two horizontally spread pages. However, it may be challenging to construct a layout of an horizontally opened pages in certain applications. In such cases, historical records in other forms such as murals, tapestries, or stone tablets can be used as alternative motifs for the design.

The brand's basic colors—INFO WHITE, PAGE WHITE, DATA GREY, and INK BLACK—are all named after elements of a printed book, defining the brand's book-like tone and manner. The main brand color BANANA BLUE represents CC's creativity and spirit of challenge. The three sub-brand colors each represent different roles: HUNT GREEN represents exploration and inquiry(Questioning), LOVE MAGENTA represents love and solidarity(Collaborative), and CIVIL BRICK represents progress and construction(Keen).

The body font features Helvetica, contrasting with the freely shaped glyph designs. Two font weights—Light and Regular—are utilized, with keywords emphasized through underlining. This restrained expression creates an editorial tone and manner that evokes the feel of printed media.