MAN OF__
"We are looking for a MAN OF ______. Who are you?"
'MAN OF__' is a venture capital group aligning with ambitious entrepreneurs aiming for 100x growth . This project visualized the vision of 'MAN OF__', which seeks to explore boundless possibilities with partners who possess their own distinct edge and value teamwork, as its brand identity. This vision is applied to wordmarks, logotypes, graphic systems, and more.
Domain
Startup, Finance, Venture Capital
Scope
Branding
Brand Identity
Taking inspiration from the brand name 'MAN OF__' includes a 'blank space', we symbolized the underline symbol to represent the brand's pursuit of 'Ambiguity and Potential'.
Additionally, based on surveys by team members we constructed the progressive brand identity by representing the three keywords 'Edgy', 'Gritty', and 'Team Over Solo' as 'Sharp and Agile Lines', 'Solid and Well-Centered Shapes', and 'Stable Bridges', respectively.
Brand Font
To reduce branding operational costs for early-stage startup teams, we developed the 'MAN OF FONT' brand font, which is designed to efficiently produce graphic assets while maintaining the brand identity of 'MAN OF__'.
Brand Slogan
To leverage the underdog's position as an opportunity rather than a weakness, we encapsulated the confidence of the young and energetic startup team in our brand slogan. By crafting a greeting that embodies all three aspects of our brand identity - 'Ambiguity and Potential', 'Team over Solo', and 'Edgy and Gritty' - we effectively communicate our brand's principles to new clients.
Typeface
When visually emphasizing the brand identity, the exclusive font 'MAN OF FONT' is used. It is convenient for creating graphic assets when visual prominence is required, such as covers or titles, or when filling a wide space all at once. For body text, the 'SUIT' font is used as it offers excellent readability and complements an intellectual tone and manner.
Sub Domain Guideline
The underline symbol of the 'MAN OF__' logo is elongated to accommodate the theme of the subdomain above it. The subdomain theme is represented by a combination of arbitrary typefaces and special characters/symbols that match the concept and purpose. To establish uniformity across various themes while preserving the monotonous brand identity, each theme are designated in one-color outline style. It is recommended to choose colors that are visible on both #000 and #FFF backgrounds. Alternatively, popular memes can be adopted as themes for the subdomain.
Brand Color
Since various themes are used for subdomains, we have designated the brand colors as #000 and #FFF.
Credit
MAN OF__
MAN OF REAL - Zoon Chang
MAN OF RESONANCE - Sungjoong Kim
MAN OF HACK - Woongjae Lee
DiceAndFly.Studio
Brand Designer - Taeil Kim